PET (polyethylene terephthalate) is a type of rigid plastic that’s not just for soda bottles anymore. Its versatility and sustainability make it a popular choice for pharmaceutical branding.
Advantages of PET for Pharmaceutical Branding
✔ Clarity and Visibility: PET’s transparency allows for clear labeling, showcasing the medication and any visual branding elements.
✔ Lightweight and Durable: PET is strong enough to protect pharmaceuticals during transport and storage while remaining lightweight for efficient distribution.
✔ Sustainability: PET is one of the most recycled plastics globally, aligning with a growing focus on eco-friendly packaging in the pharmaceutical industry.
✔ High-Quality Printing: PET offers a smooth surface for clear and vibrant printing of branding elements, ensuring important medication information is easy to read.
PET bottles provide a unique combination of functionality and brand presentation for pharmaceutical products.
